PPC ( PAY PER CLICK )
PPC stands for pay per click in which is a model of internet marketing in which advertiser's pay a fee each time one of their ads is clicked, it's a way of buying visits or user to your site ,rather than attempting to earn those visits organically. Search engine advertising one of the most popular forms of PPC.
Or
Pay per click is an internet advertising model used to drive traffic to website in which an advertiser pays a publisher ( typically a search engine , website owner, or a network of website ) , when the ad is
Clicked.
Every time your ads are clicked, sending a visitor to our website we have to pay the search engine a small fee when PPC is working correctly the fee is trivel because the visit is worth more then what you pay for it
Google ads ( formerly known as Google adward) in the single most popular PPC advertising system in the world.
PPC VS SEO
- PPC
- When Searching, only 23% click a PPC link
2. Even when buying only 33% click a PPC link , less than the top , natural results.
3.When buying , PPC links produce 25% less than conversion than SEO.
- SEO
2. If we force the second ranked link into the first position, only 34% click through, while 12% click on the next link down. Stronge SEO copy is a factor.
- Search User Behaviour
1. 62% click a page one result, 23% click a result on second page or after.
2. 15% try a different search or search engine.
3. 80% of unsuccessful search are followed by keyword refinement.
4. 41% of unsuccessful search after the first page are refined with a new keyword search phrase or new search engine.
PPC is important or not ?
PPC is the most powerful and effective path to get traffic on website. PPC is also known as cost pay click. The concept of PPC is simple.
It is a method of internet marketing in which the advertiser have to pay money each and every time in PPC ads click. It helps in driving online website traffic to advertisers website.
As we all know search engine advertising is one of the best and popular method.
Small business have many benefits of PPC advertising. Pay per click can generate profit faster and easily than any other marketing method.
Process of pay per click
- Keyword search
- Ad creation
- Landing page development
- Account set up
- Tracking installation and testing
- Campaign launch
- Monitor performance
- Campaign assessment
- Analysis and feedback

PPC is successful method or not ?
Yes PPC is a successful method for the website and companies who went to grow the business lead generation is very important for every business.
PPC is a simple and easy way to lead generation. Now a day every one wants grow their business, so you can create your PPC ad campaign and generate the benefits.
Some idea in which you can get more volume to generate lead
1.Keyword expansion
Increase your keywords list. Also you can use keyword research tool that will give you good suggestions and ideas.
2. Revisit your content campaign
You have to set up a content in such a way that user have to get attacked by seeing content, make your content very expiring and easy to understand, make your content strong in such a way that should run your PPC campaign.
3. Try new social media platforms.
Facebook and LinkedIn are most very interesting and popular targeting option.
What are the differences between PPC and AdWords
PPC and AdWords are not same but presumed to be similar. PPC advertising is a payment method in which you have to pay every click, but when we talk about AdWords it is a tool of Google Inc which is used to display or search advertisment on Google and it's partner platform.
Never choose an internet/ Digital marketing agency blindly . Make sure that digital marketing agency provide you the following PPC service.
- Search advertising.
This is one of the crucial as channel that will drive leads and revenue for your business. It have three vital steps keyword mapping, bidding and designing .
- Display advertising
For this type of advertising the most important question is where your ads going to display. The whole campaign must be designed according to that.
- Social media advertising
Social media platforms like LinkedIn, Facebook, etc are very powerful social media that generates more benefits compare to other.
- Mobile advertising
Now a day almost people using mobile, this type of advertising has the maximum benefit. It can be great option for your website.
FAQs
How do I start a PPC project?
It inorganic method have to spend money on this, follow the following steps to create a campaign
- Create one AdWords account with a Gmail account.
- Do keyword research.
- Decide the daily budget, bidding options, cost per bidding.
- Select which type of campaign suitable for you like to search, display, app, video.
- Create a campaign with a goal.
- And create one to three ads in one group to optimizing.
What are the basic form of PPC advertising?
First : Ads spread throughout the entire internet, they offer a short blurb describing your business and a link to your website.
Second: Paid search engine ranking this strategy allow customers searching for your particular keyword to find you at the top of the search engine listing, even if you site ranking wouldn't normally place you there otherwise.
What is AdWords?
AdWords ( Google AdWords) is an advertising services by Google for business wanting to display ads on Google and it's advertising network.
Business that use AdWords can create relevant ads using keyword that people who search the web using Google search engine would use.
If you AdWords ads is Click on , Google search users are then directed to your website. The ads service is largely focused on keywords.
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